Clubs and football fans emphasize how proud they are of their respective club logos. Which obviously does not apply to the board of one of the world's most famous football associations. The Cross and the Spanish crown have been part of the coat of arms since the founding of the football club 112 years ago. The crown was allowed to remain, the cross had to disappear.
Bank of Abu Dhabi New Sponsor - Respect "Islamic Sensibility"
The Board of Real Madrid will respect the "Islamic sensibility". So much undue "respect" is of course not available for free. This was inaugurated at the launch of the new credit card of National Bank of Abu Dhabi (NBAD). The Arab Bank will continue to sponsor the Spanish team. The NBAD is the largest credit institution of the United Arab Emirates. Between moneymaking and Christian sensibility the famous football club does not seem to have been hard done by and so it chose the money in its decision. Who cares about the Christians.
The displacement of the Cross was immediately known by the Spanish online sports newspaper known as Marca, which according to the sponsor contract, was signed for three years. The Real Madrid president Florentino Perez and the acting Director General of NBAD, Alex Thursby, posed in front of the new logo without cross. The contract is not valid only for the club, but also for the historic football stadium Santiago Bernabeu . It has been named since 1955 after the former player and club president Santiago Bernabeu. However, the name of the legendary club leader, named after St. James the Great, will also disappear. The stadium will soon be called Ipic Bernabeu or Cepsa Bernabeu out of reverence for the sponsors of the Islamic IPIC Petroleum Investment Company .
No "Respect" for Christian Sensibility - Club President Speaks of a "Strategic Alliance"
The selling of one's own identity is to bring Real Madrid 400 million euros over the next 15-20 years. Club president Perez stated that, since we are dealing not only with an agreement but "a strategic alliance with one of the most respected organizations in the world. I hope that this cooperation will become a permanent alliance. "
It is not the first time that Real Madrid has received Islamic finance. Last year, the club accepted 130 million euros from the Arabian airline Fly Emirates . However, it is the first time that a sports club has agreed to provide for a sponsorship deal to sell its own identity and put a price nl their own history and roots. Pecunia non olet ?
Text: Giuseppe Nardi
Trans: Tancred email@example.com
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